Few days ago I saw the 1st photo of the campaign and i fell in love with it (am sorry I totally forgot about posting it). 4 models, for different photos, one main styling. Jon Kortajarena, Noah Mills, Anja Rubik and Liya Kebede photographed by Mert Alas and Marcus Piggott. As you can see in the pics, the theme of the campaign or the slogan is Unconventional chic with a little message in small font saying that chic is conventional. After a long series of "un peu d'air sur terre" with models jumping and flying, comes this new era of Lacoste ads.
Enjoy the photos below and click on them for a full size view.
xxx
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